Saturday, May 9, 2015

PaaS Marketing



I recently had the pleasure of talking to some folks very involved in IBM Bluemix and Pivotal Cloud Foundry field sales teams and although they are similar technologies there was a difference in how they were going to market. I first thought this was just two individuals with different styles but then I looked at the home pages and they do seen to be targeting different audiences. 

Check it out.....












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Pivotal seems to be speaking to operations staff and developers.

















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IBM appears to be very developer focused.

I’m not saying either approach is good or bad it’s just interesting to see the different approaches to promoting the platforms. It will allow be fascinating to see how these next generation platforms will evolve over the next few years.